It is considered assignment, genre features, a variety, a technique of preparation of the report and radio statement and the requirement to these information genres.

The methods of political technologies restrictions of television were analyzed. The character of negative influence of this media on the peoples conscious was admitted on the base of these investigations. The main strategies, which can restrict manipilativity of information on television, were marked.

Functioning of regional broadcasting Companies of Lviv is analysed through the prism of facilities of mass communication; the looks of analyses are reflected in relation to contemporaneity and future regional broadcasting companies on the whole on Ukraine.

Presents the peculiarity of constructing of beginning and ending in the information programs. Presents the comparison of practical appearance with theoretic information, how account of the news coincide with recommends of scholars of this them.

The article is devoted to the research of the age-specific features of perception of television products by child’s audience.The author analyses the situation in ether of modern television in the context of creation of telecasts in accordance with the age division into periods, and also demonstrates experience of the American and European teleproducers in creation of highquality product for children.

On the basis of the press publications the author analyzes the modern condition of music on television, shown the role and place TV in development of musical culture of the young.

Peculiarities of the Internet media functioning in Ukraine is examined and prognosis of it’s development until 2015 is proposed in this article.

It is considered a computerization of scientific process and influence of a computer on health of younger and senior pupils, students, all people which work behind a computer is allocated.

Positive and negative aspects of influence television and internet information on formation of national consciousness of children, teenagers, youth are characterized. Ways of a deepening of the maintenance of television programs and web-sites internet for improvement of information culture growing-up generations are determined.

The history, modern state and tendencies of further development of the Ukrainian Internet sector, in particular, professional journalistic online editions, are analyzed.

From point of achievements of modern science same are considered the questions of theory of tekstolingvistika are important, they are projected on principles of creation of televisional product.

Are done review of literature on the theme of linguistic contact. Quite a bit determination of co-operation of languages and linguistic contacts are analysed. Clear classification of linguistic contacts, their reasons and consequences is given.

It is hased on the need of the maximum using of the things that influence on the ear on the radio. On the psychological ambushes are accented the taking of radio materials and dialogical base the using of the noises on the radio.

The article deals with the language norm and also language peculiarities of the radio commercial according to the language levels and sublevels such as phonetics, accentual, lexical, word-building, morphologic and syntactic peculiarities.

Is considered modern consisting of culture of verbal speech of Ukrainian TV. The most typical violations of norms of the Ukrainian literary pronunciation are analyzed. Standards are given for perfection of culture of verbal speech of radio-, TV reporters.

The artіcle analyses role of evaluatіve words іn the dіscourse of advertіsіng and provіdes characterіstіcs of partually evaluatіve and general evaluatіve adjectіves, as well as theіr relatіon to the theme of the text of advertіsіng.