The article presents the analysis of the environmental ethic in conditions of ecological-crisis society forming; its subject, typology, basic principles, modern ecological-ethical trends are considered.

In the article a problem of theoretical-methodological principles of the phenomenon of mass consciousness stereotypes study is lighted. An author links the decision of the problem with possibilities of methatheoretic approach to the phenomenon of stereotipization.

The article deals with the problem of national identity establishing in the political writings of the modern literary periodicals. Political writing is considered as an integral macrotext created by independent narrators. The conceptual approach to its analysis is suggested, key concepts are defined which constitute national identity.

The author researches modern Ukrainian political and social poetry, the main problems and topics expounded in modern Ukrainian political and social poetry and its place in Ukrainian massmedia context. In the article there are also analyzed controversy of political poetry, its possibility to influence public opinion, its role for the society and its meaning for the nation.

An author in the article determines the factors of distribution of integration subject in the modern Ukrainian press and reason of their origin. The interdependence of the state of Ukrainian informative space and foreign-policy course of Ukraine are analysed. The ways of overcoming the negative informative stream about geopolitical integration of the state are offered.

The development of the functions of a modern TV presenter from a TV journalist to a showman and its consequences are analysed.

The article deals with the problem of national identity in the works of Mykhaylo Dragomanov. Through it the author analyses the complex of outlook, philosophical, esthetic, social, ideological and cultural ideas of M. Dragomanov as a publicist. The article verifies the version as for the choosing Dragomanov’s pen-name „Ukrayinets”, analyses the time and conditions of the origin of this ethnonimic pen-name.

The modern tendencies of musical setting of documentary telecasts are described and analyzed in the article.

The problems of distance learning and distance journalistic education are analyzed in the article.

Displays of postmodernist tendencies in modern communicative space on an example of a documentary film are considered.

Based on the integrative methodology, the phenomenon of aiming at the audience in the context of textual activity and freedom of creativity is considered in the article.

In the article the problem of research of mediakultura is considered in the context of theory of social communication, outlined directions of research, it is marked actuality of analysis purpose of cultural maintenance of medias of culture.

The realization of agon in televisional monologue appearances of the Ukrainian political figures and types of adressing of political discourse is considered in this article.

The particularities of the conceptosphere „Life and Death” in photographs in the magazine „The Correspondent” are analyzed from the position of the cultural and ideological influence upon auditorium.

The publication is dedicated to many-sided research the amount of semantic word „social”, which is basis for understanding the categories „social information”, „social topic”, „social problem”. Implicit meaning of these concepts in any way arising from the interpretation of the „social” itself, which focused on the society, which characteristic of social groups.

It is examined the liability for infringement of information legislation in the context of correlation with social aspects and its content constituents: perspective and retrospective liabilities.

The category of information image as a main operational unit in journalism mentality in comparison with artistic mentality is considered.

The informational priorities of foreign radio stations in Ukraine are considered in the article. Author analyzes topics of programs of EU, USA and Russian mass-media in Ukraine.

The important aspects of creative process of photomytets, psychology of mutual relations of photographer with the heroes of photos are considered in the article.

In the article the notion of freedom as the most important human value on the Biblical view is analyzed in the context of mass media freedom of speech.

Bases for considering internet journalism as historically fourth kind of journalism after press, radio and TV are regarded.

The notion of manipulation, types of manipulation of consciousness, methods and techniques of manipulative influence, particularies of their usage in the pre-election campaigns are considered.

This article analyses theoretical and practical aspects of using a modern television stand-up and its transformation on Ukrainian television.

The evolution of the sports column starting with a comment up to a blog is analysed.

The article by H.Taranenko is devoted to solvating of the topical problems of manipulation of recipient in modern mass-media. This process is researched through the category of crisis on the material of the Ukrainian and Russian on-line media.

Peculiarities of cooperation of workers with means of mass media and the recuirement of legal regulation of person’s rights for communication are considered.

The newest prospects and tendencies, possibility of losses and achievements, which arose up for the Ukrainian publishers and poligrafistiv in the conditions of economic crisis, are considered. There is the plan of basic tasks, which needs near-term decision.

Neglecting such communicative properties of speech as correctness, purity and aesthetics by some mass-media destabilizes the language system, threatens the self-sufficiency and uniqueness of the Ukrainian language, testifies to thinking disorderliness of the journalist who works for an unpretentious and language-indifferent reader.

The notion of linguistic identity, elements of her professional activity are explored. Special attention is paid to the role of oral elements and nonverbal communication in the formation of the unique style of copyright. The specific example of television presenter image is analyzed .

Language motif in Oles Gonchar’s publicistic is being studied with bringing in archive materials, diaries of the writer from the point of his world outlook evolution.

In the article the cognitive and pragmatic approaches of studing newspaper and publicism broadcasting are considered.

The author analyzes tendentious of using the phraseological units in the press titles, describes features of such constructions as markers of language and culture identification.

The specifics of the new editorial specialization is considered, the most appropriate name and definition of this profession are identified and offered, the professional requirements and the basic editor’s features in process of organization the site are formulated.

The typical defects of alphabets are considered as a result of the unscrupulous editing of the editor or the editor not being drawn to working with texts.

The article deals with modern approaches to the problem of discours’s typology. The criteria of classification of communicative disckurses, the place of advertisement radio discourse in the system of communicative institutional discourses are considered .

The article gives us some categorical characteristics of mediatext as an object of axiological research.

This article discusses current problems of modern journalism studies, author’s edition, and also reviews the reasons that cause the process of self-edition. Oles Gonchar’s public speeches texts are used as the material for the exploration.

The article deals with analysis of the place of metaphor in structure of E.Sverstyuk’s publicistic figurative speech, determination of based metaphor’s functional properties in the publicistic text.

Peculiarties of the construction of the prosecution law discourse and the main stages of its speech preparation are considered and analized.

The emotional ivaluation aspect of the term meaning in the non-special language environment was considered. The researches were done on the base of the advertisting texts.

The requirements and the consistent patterns of literature translation in perspective of its communicative orientation are considered, the linguistic and literature functions of translation are identified.

In this article author discovers the meaning of the concepts „text”, „texture” of the report and clarifies the main role of the texture in the process of effective information of the audience.

The language and stylistic means of strengthening the expressiveness of the headlines complexes are considered.

The phenomenon of writer’s essays in Ukrainian media-space is considered in the article. The text „Love and Hate”, which had been written by S. Pacyuk and published in the magazine „Courier of Krivbas”, was analyzed.

The method of editing advertising texts which dependes from professional descriptions of their author is considered.

The headline in mass media as structural category and focus of discourse senses is considered in the article. The author analyzes functional and structural types of headlines and their relations to other architectonic components of the text. The tendencies of the headline style in the modern mass media are discussed.

The specific of the use of pen-names in cipher and decoded pen-names in the magazine „Ukrainian book” (1937–1943) is considered.

The structural and functional characteristics of the syntactic constructions typical for speech are investigated; the analysis each of them and their common structural model are given. The features of syntactically arrangement broadcasting are analyzed. The specific, characteristic syntactic constructions are differentiated and new special term for marking them – sentence komunikants, is proposed. The structural features of such constructs and their functions in the text are given.

Lexical combinability of the term „national idea” is analysed in order to define its fundamental lexical-semantic variants.

The article is focused on symbolic and terminological meaning of the word „ether”, as well as specifics of audiovocal block and psycho-physiological characteristics of ether speech and also addresses significant sociolinguistic problems.

The peculiarities of phraseological units, stpck-prases and cliches usage and its role in the publicistics Ukrainian and English texts on the base of bilingual periodical press are discussed in the article.

In the article the lexical-semantic representation of scheme „movement – transference” in the newspaper titles of modern mass communications is analyzed, the structure of lexical-semantic field of hrematonims with noted key scheme is investigated.

The features of paradoxes in mediatexts as the variety of linguistic game, requirements to editing of texts with using the paradoxes are considered.

In the article the language policy of editorial staff of the first all-Ukrainian daily Ukrainianlanguage newspaper „Hromads’ka Dumka” is considered in context of forming of Ukrainian standard, use of new words and establishment of the phonetic spelling.

The system of communication is probed in a scientifically informative sphere . In particular, the formats of cooperation in such links of the system as „an author of primary text – an informant” and „an informant – a reader” are analyzed.

This articles is devoted by the first transmission on the air of the tale of „Fata Morgana” by Mikhailo Kotsubinsky.

The kinds and reasons of linguistic errors in the printing SMI, translation of scenarios and subtitres for films are investigated. A problem of responsibility for information products is touch upon and the recommendations for decision it are given.

The expressive potentialities, the specificity of operation and communicative purpose of news bulletin’s headlines in the subtitles of materials on national channels „1+1” and STB are considered.

The conceptual model of formation of a rhetorical knowledge and diligence library originated by a journalist-orator from „A” to „Z” was studied on the base of a creative centre of rhetoric culture.

Labours of the Ukrainian researchers of book are analysed on an origin and becoming of religious book-printing in the article. A conclusion is done, that religious works have a primitive origin exactly in Ukrainian book-publishing. It is proved that a book-printing in Ukraine, in particular, religious, had and has a major influence on consciousness of man in the epoch of globalization.

The paper focuses on revealing broadcast and printed journalistic materials, emphasizes their limitation in the societies of transitional period of high-profile and states their low potency and effect.