The article examines the situation on the market of educational literature concerning Ukrainian history. Main problems of modern handbook’s creating are emphasized

The problem of slow liquidation is analysed in public consciousness of not popular, forgotten or ungot to know pages of history and culture of Ukraine. The vital and creative way of writer of distinction, journalist, publicist, editor, publisher of п is investigational Ireny Knysh. Basic attention is paid to actuality of scientific researches of devoted to popularization of creation Ireny Knysh. The features of publishing inheritance of authoress are described. The publications are analysed Ireny Knysh in the magazines of Canada, America, Europe

The article considers the bankruptcy of Communist party monopoly, the appearance of alternative press in Ternopil region in the period of social changes 1989–1991 years

Peculiarities of women’s publications in West-Ukrainian periodicals in 1920–1930th were considered. The feministic problems were the subject of learning by many literary critics. This point of view was realized in different genres, which include corresponding theme-based spectrum: women’s press, women’s images,women’s creation etc.

In the article the author analyses Mykola Golubets’s articles devoted to the subject of wooden and church architecture, importance of preserving national art

The folklore as a constituent part of the oppositional informational space is deeply analyzed in the article

Peculiarities of the language of the press in Voroshilovgrad (Lugansk) region in 1936–1953 are examined

Genre modifications of the review in the Duklia magazine are considered. The main typological characteristics and structure-forming factors, including peculiarities of the Ukrainian literal process in Slovakia are analyzed. Evolution of ideological and aesthetic paradigm of literary and works is traced

Freedom of speech as a political-ideological, moral and psychological phenomenon is considered; four aspects of understanding of freedom of activity in modern Ukraine had been characterized by journalists

We explored the history of creation of the magazine „Drukarstvo” and determined factors that stimulated its formation as a respectable, highly-professional and elite edition

Generalized experience of artistic photographer, the major components of creation of color photo are exposed

Publishing activity of teachers of Ukrainian Franz Jozeph I royal gymnasium in Ternopil at the end of ХІХ and the begining of ХХ century, its social implication and percepsion by scientific community is considered

The special purpose of children’s periodical of Galicia and the functioning of magazines are considered

Ukrainian emigration press was a maker of public opinion, an integral part of the ethnical Ukrainians social life. The essence of this article is a thesis, that Ukrainian emigration had a political character, showing it press role in foreign Ukrainians life and in all-Ukrainian life

This article is the first attempt to analyze the headlines’ in newspapers of Lugansk region in 20th – 30th of XX century and to reveal their ideological significance

The article deals with the origins of journalistic objectivity in the United States of America

Sources of book-publishing of Cherkassy have been researched, the main personalities of book’s market are characterized and their activities have been analyzed

Data about creation and development of Ukrainian encyclopedia book publishing at the first part of XX century are presented

The article is devoted to communicative peculiarities and functions of memoir elements in M. Zhulynsky’s broadcasting series

Modern transformations of state communications are considered in the article, in particular, the development of the sphere of public relations

Constituents which determine media-psychology used in political information technologies in TV news, are analyzed

Peculiarities and problems of freedom of speech in student newspapers are considered

Problems of unlawful influence of the juvenile consciousness and ubconsciousness by mass media

This article analyses theoretical and practical aspects of using a modern television stand-up and its transformation on Ukrainian television

The fundamental phases and peculiarity of Mass communication study as a social phenomenon in the prospective of its contemporary development is investigated

Public Relations strategy of communication with the readership of Publishing house Veselka is considered in this article

Some aspects of the language of regional TV are analyzed in the article. Author examines the peculiarity of television information, specific properties of television language and typical errors

The article is dedicated to the history of media education in Ukraine, its basic directions and terminology, and attempts to unite possibilities of media education and journalism for high-quality preparation of specialists

The article is devoted to the analysis of the reporting as a genre in the Ukrainian periodical sport press. The stylistic features, structural elements, categories of time and space are considered

The structural-semantic peculiarities of organization of necessary and optional micro subject, disclosing of individual-author’s and traditional style in modern literature reviews were examined

Specific features, content characteristics, communicative peculiarities of the genre of sermon in the material of Volyn Orthodox church’s press are examined

The article gives the definition of the „media-effects”, describes their impact on the reader. The classification of media-effects is based on the scientific sources

The usage of branding as a strategic communication instrument is examined

The main principles of news production are analyzed in the article: subject strategy, accessibility and exclusivity of information

The article examines the standards CNN journalists followed during the coverage of Iraq war. It analyses the topics of stories and objectivity of CNN coverage

The criteria of effectiveness of communication have been considered in this article: mission definition, interactions of communication process, understanding between subjects of mass communication

The origin of Lviv school of journalism and influence of Galician cultural traditions on forming of Ukrainian journalism

Varieties of social and psychological methods are considered in the present article

The theoretical basis of book promotion as a part of marketing in publishing business is described in the article. We considered the role of electronic media in book popularization taking into account the specific character of the performance of two main subjects of interaction process – the publisher and mass-media

The communication effects of a TV presenter’s interaction are analysed in modern Ukrainian realities; levels, forms and the consequences of the interaction, are determined

The relation between stress level of the teenager has been determined, the level of its aggression on the one hand, and the violence movie he saw, on the other hand

The current article is devoted to the discovering of transformational processes in the system of journalistic genres. Author analyzes changes in the genre hierarchy on the material in Ukrainian periodical press

The state of children book publishing, including folk editions in Ukraine are considered

This article considers the problem of effective functioning of specialized internet-editions, features and trends in terms of economical instability

The article focuses on the rules of making an excellent advertisement text. The main criteria of writing a high-quality advertisement have been determined and on this basis the author analyzed typical advertising texts in Ukrainian printing mass media

Different elements of advertising texts and types of connection between them are analyzed in this article

Ethical principles of humanism, moral problems of advertising activity are considered

This article considers the determinants of young people’s behaviour and how these may form the basis for public advertising against drug abuse

The manipulative impact of the TV advertisement on the consumer’s conscience is observed on examples. The basical mythologemes which appeal to the Ukrainian’s life stereotypes are identified

Basic semantic descriptions of modern Internet-Portals of the Ivano-Frankivsk area, audience orientation of these portals are analysed, the prospects of development of Internet-Journalism of the Ivano-Frankivsk area are studied

The article deals with the questions, соncerning the advertisement discourse. It is devoted to the types of advertisement, information advertisement and emotional advertisement

Based on the brief historical and typological analysis of the professional periodicals of Ukraine, the crucial effects caused by advertising on the running of magazines were revealed

The article is devoted to the research of gender aspect of advertisement and gender stereotypes as a component of advertising myth

The article examines the peculiarities of emotional influence of advertisement on a consumer. It also deals with the factors of emotional effectiveness of an advertisement

General characteristics and advantages of e-mail marketing as a factor of branding policy are considered