The article deals with the analysis of using the theories of kostruktivizm during the national identity research in the publicistic narrative; social communications as the factor of national identification, the author emphasyses the role of the single information and communicative space in the forming of the national consciousness.
Key words: social communications, publicism, national identity, information and communicative space, kostruktivizm, model, methodology.

The conception of vital and creative work in the aspect of its communicative essence is viewed. Dovghenko’s artistic –literature–cinematographic practice is characterized as effective mean of communication which is defined by the formula: theoretical thought – idea – recipient. Key words: vital and creative work, sociocultural myth, cinematograph, communication, cultural style, avant-gardism, modernism.

Appointment, genre features, requirements, versions and technique of preparation of radio interview is considered.
Key words: a genre, radio journalism, radio interview, mass media, a freedom of speech and moral responsibility of the journalist.

Figurative peculiarities of the reportage as a genre of press and television have been considered. The main features of TV and photo reportage have been described, tendencies and background of the development of this genre have been analyzed.

Key words: reportage, image, TV and photo reportage, “the effect of presence”, event.

Metaphon as widespread phenomenon in printed press of the 80’s–90’s of the 20th century is studied. Threse types of stuctures a mong metaphoric word combinations fixed in printed press of the 80’s–90’s of the 20th century are autlined.
Key words: language of the press, secondary nominathion, radio, communicative and stylistic parametres of the nomination, expression.

The authority is occupied by a main place in the system of social institutes. Mass-media as one of social institutes has certain rights on realization of control after activity of power. But there is yet and an audience. An author analyses the mutual relations of power, mass-media and society, at the decision of sharp problem of structural decisions, that they are accepted by power.
Key words: authority’s mass media functions, information, institutionalization of mass media, mass media authority’s functions, social ideas.

It is considered the examples of ethnic tolerance and its reasons, which distinguishes the Crimean pred-revolution press from modern.
Key words: ethnic tolerance, mass media, Crimea.

In the article is done the analysis of stereotypes of the televisional advertising from a gender aspect on the basis of monitoring of advertising on the Ukrainian channels of television. The most typical prototypes of men and women are selected from the televisional advertising, and also the comparative analysis of stereotypes of Ukrainian and foreign commercials is done. On the basis of research the author found out the tendencies of the modern advertising from a gender aspect.
Key words: stereotype, gender, advertising, television, audience.

In this article there is explored the dynamics of the such concept as an author. There is analyzed the creative element in the journalist’s work. The difference between the author and creator is studied out. The legal principles of paternity also are investigated there.
Key words: author, creator, creative activity, co-author, author’s non-property and property rights.

Features of modern television news with two conducting as the format-creative factor are analysed.
Key words: the television, the leader, television blows, a telestar, television communications.

Modern lines in the TV advertizing market in Ukraine and its influence on television communications are investigated.
Key words: television, advertizing, the information market, the transnational companies, globalization.

Interaction and interdependence of a society and television is considered. The henomenon of a television reality is defined.
Key words: television, electronic mass media, a society, the journalist, political myth creativity.

The article describes the impact of mass media information on the collective consciousness and svidosmist individuals, study issues of information abuse. The means of manipulation of consciousness as a threat to national security.
Key words: consciousness manipulation, information security, popular consciousness, public opinion, media scene.

Problems of info media evolution are examined. Role of bureaucracy and journalists is discussed in info media formation.
Key words: info media, bureaucracy, legislative acts, journalists.

The peculiarities of manifestation of copyright “I” for information, analytical, artistic and publicitecs radiogenres, shows the impact on the author's identity, structure, content material.
Key words: author, author “I”, genre, broadcast, radiogenre, radio, radio journalism.

Approaching aspects of problem themes newspapers satires of Roman Kypchunskij, influence radio and press (newspaper “Dilo” in 1920 – 1930s) for form different subjects line newspapers satires for accents attention for political, pedagogic and romantic aspects themes by newspapers satires
Key words: Roman Kypchunskij, newspapers satires, radio, newspaper “Dilo”, political, pedagogic and romantic aspects themes by newspapers satires.

The article deals with current issues in social communications. The problem of religious beliefs and mythological Trypillians and ranchers have determined the Scythian women in the state, its role in the Sarmatian society, marked by powerlessness of women in urban areas – the Northern Black Sea states. Attention is paid to the peculiarities of a new type of communication – the archaic society focused on war, special treatment for women in it and its direct participation in military campaigns.
Key words: communication, social communication, ethnic movements, trypillians, scythians, sarmatians, the woman-mother, wife-warrior myth, reality.

The article analyzes the activities of child television studio in the context of socialization of teenagers. The author focuses on the collective activity of adolescents consider pedagogically organized process as a factor in the formation of young members of society.
Key words: children's television, children's television studio, a children's program, social adaptation.

The article gives thought, that uncontrolled stream of unverified information, legend of compromise, external informative interferences and manipulations gradually become the basic signs of Ukrainian political Internet-media, they are used with the purpose of discredit of not only concrete politician or political force, but also state on the whole.
Key words: internet-communications, politic-sphere, political authority, revealing journalism, political manipulations, national identity.

The local FM-broadcasting particularity is analyzed. An attempt to categorize regional radio stations was made, considering property category, functional destination and target auditorium.
Key words: FM-stations, property category, target auditorium.

In this article we scrutinize hidden advertisement and influence of this phenomenon on mass audience. Also we analysed legislative bace in adjusting of hidden advertisement in the Ukraine. In foreign countries hidden advertisement is regulated not only at legislative level but also by public professional organizations. Domestic advertising industry in this aspect requires serious interferences from the state and at level of selfregulation.
Key words: hidden advertisement, media of mass comunication, wireless, television, legislation, manipulation.

A place and role of new information technologies in teaching of journalists as well as influence of new information technologies on media workers are analyzed in the article.
Key words: information technologies, mass-media, education of journalists.

The article deals with the integration of new media and new forms of communication, using as examples the major global developers of interactive Internet-television: Microsoft, Apple, Google.
Key words: Internet, Internet-television, interactive television, integration media.

Author determined the functioning of modern FM-radio stations, the thematic focus.
Key words: radio journalism, freedom of speech, accountability and professionalism.

The article studies the motives and purposes of journalistic communication on the stage of collecting information, the circumstances that enhance its effectiveness and the main principles.
Key words: journalistic communication needs, motives, goals, communicative task, types of communication, personal barriers, social roles, personal contact.

The article reveals how ordering of advertising product with the help of graphic means effectively influences the communication between advertiser and consumer.
Key words: advertising, graphic design, communication, periodicals.

Peculiarities of transformations of online media and professional limitations of internet journalism are regarded in this article.
Key words: elite media, web resources, internet publications, internet journalism.

The issues of the day of religious communication are analysed in informative space of massmedia of Volyn Orthodox Church. Іnternet-sites of confessional editions of region is investigational.
Key words: orthodox press, Volyn Orthodox Church, religious communication, conceptions, communicative technologies.

The article deals with the gender aspect of American television in its development from the beginning of the XXth century till now and the influence of television on professional and personal life of journalists.
Key words: television, gender, gender role, gender stereotype, personnel, workforce, news anchor, discrimination.

The content of the concept of “national identity”, highlights the role of radio in its formation, the contribution of the radio series “Culture” in to nation in modern Ukraine, submitted recommendations for optimization of this radio.
Key words: national identity, spiritual revival, radio “Culture”, author program broadcast.

In the article considered synergistic idea of broadcasting speech, called attention to the symbolic source of spirituality. Analyzed the communicative tactics of television and radio production from the position teoantropotsentryzm.
Key words: synergy potential, stream, symbol, sign, communication tools, verbal act.

The comparative analysis of children’s television programs which were broadcast in 1990–1995 and 2005–2020 is carried out. It is scientifically proved subjects, forms of giving of television materials.
Key words: сhildren, television, education, patriotism, cartoon films, telecasts, morals, immorality.

Characterize the causes of lexical borrowing and the rationale for their operation in the television and radio broadcasting. Based on the survey of journalists found out motivation in the use of foreign words.
Key words: foreign language vocabulary, borrowing causes, television and the radio, the media, respondents.

The given article is dedicated to pejorative vocabulary in the Ukrainian political talk shows. The author analуzed frequency of use of the pejoratives, focused on the role of рejorative vocabulary in TV-programs.
Key words: television, political talk-show, language of mass media, pejorative vocabulary.

Global communication systems compose their information from the regional in particular if their material is interesting due to its socio-psychological stereotypes or its importance for the society. Among the number of the sociocommunicative models, the models “I+I” (journalist personality) and “I+he (you)” (journalist and his interlocutor) are described with the aim of determining the demands towards the information structure, ways and means of its presentation.
Key words: narativ, narator, sociocommunicative models, socio-psychological stereotypes, language stereotypes, regional TV, verbal/non- verbal.

Covers most tendencies in using of pronouns in live speech by TV journalists. Special attention is paid to textcreative function of pronouns, recommendations by author for correction of mistakes.
Key words: TV journalists, live speech, pronouns, text, textcreative function, coherent text, stress mistakes.

The article describes modern language situation in Ukraine and the peculiarities of language usage in socio-political television programs. The negative factors that influence functioning of Ukrainian are characterized with using the author’s research results.
Key words: sociolinguistics, language situation, bilingualism, language of socio-political television programs.

The article analyses role of verbal information in the structure of televisional advertisement. Author analyses semantic and structure types of advertisement slogans.
Key words: televisional advertisement, visual information, verbal information, semantic and structure types of advertisement slogans.

Evolution of meaning of term ecology is regarded in this article, circle of linguistic questions which need the ecological interpretation is defined. Lingvoecological problems are projected on the media text.
Key words: ecology, anthropocentrism, lingvoecology, modes of refreshing of broadcasting.

The formation of thinking process and perception of the surroanding word in language can be observed through the nation word outlook. Phrazeological funds are testimony of ethnic peculiarities of each language.
Key words: phrazeological units, national psychology, native language, language consciousness, intercultural communication, bilingual press.

Facts from the history of Lviv oblast radio that are based on the archive materials are regarded in this article; comparison with problems of today Ukrainian radio’s functioning is made.
Key words: radio, wired radio, radio receiver, history of the radio, censorship, self censorship.